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THE STYLUS

In computing the small electronic device used to interact with smart phones and tablets is called the stylus and was invented circa 1957. As stylus became more complicated and functions more sophisticated the technology grew in popularity and it became known and Pen Computing. The versatile 3/pack by AMAZON® BASICS retails for $943

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THE ADONIT

Among some of the most recommended by CNET is the ADONIT® Jot Pro. With it’s unique metal tip that makes it one of the most precise in the market and its sleek body made entirely in Aluminum and Steel. This very comfortable stylus retails for about $3000

 

 

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“THE PEN”

But it was a box perfectly designed by Apple in California which probably took about a year in development and I’m sure is twice as expensive two manufacture that the device which made the category elevate the price to $9900. A value created by APPLE and capture by ½ a dozen companies including Microsoft. In other words, we are paying for the most beautiful box ever produced for a pencil

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THE ESPADRILLE

Imagine this, it’s 1948 and Lauren Bacall, who just arrived on the set of Key Largo, is wearing a pair of Espadrilles she bought in the Girona Farmers Market for about $1000 – The shoes that then became a sensation, had been crafted by the same family for over six generations at a cost of $500 – a 100% markup for such a traditional family business.

 

 

 

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THE CAUSE

Fast forward to 2006, an American named Blake Mycoskie is visiting Argentina, and he buys a pair of canvas shoes worn by polo players, called “alpargatas.” He was inspired to kill two birds with one stone. He imagined that he could develop the U.S. market by appealing to a new socially conscious generation of consumers, by telling them, if you purchase a pair of these shoes for yourself, we will give a pair to an impoverished child on your behalf. The name of this 400% margin business is “Shoes for Tomorrow Project,” otherwise known as TOMS®

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“THE LUXURY”

With the canvas shoe’s trendy history and the more recent TOMS® story hitting the airwaves, the fashion house CHANEL® was taking notice and ready to capture even more of the value of this consumer taste. So, they launched a logo embroidered version of the familiar canvas slip-on for the steep price of $32000. Granted, the canvas is French and the Esparto fiber used for the sole is organic, but is it worth more than 6,000% of the cost of a simple pair of espadrilles? Of course it is…it’s Chanel!

 

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